30 years of Creative Ideas
+ Technology + Experience

Vincent Lam is the founder of SiiA Group, which consists of a group of companies (SynTech, Innoways, i-RMS, A4appz) focused on innovation and technology.

He started the business 30 years ago with 4 employees based in Hong Kong serving mostly Hong Kong based companies. Through his leadership the group has grown to over 150 employees with offices in Hong Kong, China, India, UK and Canada. With over 300 clients in 45 countries around the world using their system solutions worldwide.

He has extensive experience in providing IT consultation services for over 20 Fortune 500 companies with in depth knowledge in different industries such as manufacturing, retail, transportation, telecommunication and relocation. Vincent understands that in order to be able to help his clients he must also understand their industry as well as their current business operations – the problems faced by his clients and the areas that they are facing. His specialty is in business process reengineering, strategy planning and technical advice to improve business efficiencies through their automation process.

Vincent believes that by helping each client select the best suited and latest technology is very important and that each client’s business is unique. By choosing the best-fit technologies and further customizing solutions to help target and solve his clients’ current problems and provide future growth to adopt to the changes in the market. He has a strong vision on how by the implementation of integrated systems can help a corporation to improve their business workflow and production efficiency. In 2001, he developed an integrated ERP and online B2B portal to help his client improve their entire business workflow thus improving the company’s efficiency and productivity. The client grew from one office in Hong Kong to now having offices in China, India, Singapore, Thailand, Vietnam, Turkey, Bangladesh, Romania, UK and Demark and becoming leaders in their industry.

R&D plays a large role in SiiA Group, in researching and building new and creative ideas and solutions. Vincent believes that it’s important to always evolve and stay on top of the latest technologies and never staying stagnant in order to always offers his clients the benefits from the latest technology. To help a client launch the world’s first digital camera, he lead a team to deploy the first 3D website to illustrate the camera in 360 degrees. The website generated a lot of media attention at the time with magazines and newspapers showcasing both the camera and the website uniqueness with a lot of camera enthusiasts visiting the website to “play” with the cameras features.

One of his special skills is listening. With over 30 years in the IT industry, he believes it’s crucial that he listens and understands his clients’ problems, so he can provide the best solutions for their needs - this skill is also well inherited by the entire team from top to bottom.

Vincent believes that it’s vital to have a well rounded team and to invest in their ongoing training in order to form good client relationships, team building, communication skills, industry standards and documentation. Leading the company to work on ISO security standard and GDPR compliance on our latest developed systems.

He always believe that SiiA Group is not a top down company but a company full of joy, close relationships and understanding between team members, offering support and pushing each other to grow and improve. OKR (objectives and key results) is the latest performance evaluation skills that he bring to SiiA Group to help all team members to achieve more. He believes each team member is an important part of the company’s success. He believes this is the main reason why SiiA Group has grown exponentially in the last 30 years from a small team to a worldwide facing company.

Liza Cheng is a founding member of SiiA Group, with the first company incorporated 30 years ago, which has steadily grown and expanded to currently consist of a group of companies - Syntech, Innoways, i-RMS and A4appz. Serving both local and multi-national clients of global and premium brands in telecommunications, fashion apparel, cosmetics, law and relocation industries in Asia, USA and europe.

Liza graduated with a degree in information science and a post graduate diploma in business from edith cowan university, australia. She has worked for fortune 500 and listed companies before starting SiiA Group. Liza was named chief operation officer in 1997, responsible for overseeing the day to day operations of the company and ensuring that all the systems, resources and people are in alignment to achieve the goals of the company and meet key targets of the organization. Under her leadership, an integrated internal CRM, ERP, Account and HR system was developed internally over 20 years ago to help align customers, sales, account and staffing information ensuring timely invoicing, easy monitoring of personnel performance and costing to ensure resources are most productively used with the aim of creating maximum value for the company’s stakeholders. Under her leadership, the company expanded its development and supporting team from 1 office in Hong Kong to offices in Shenzhen, Changsha, London and India with over 150 employees focused on innovation and technology.

Helen Ho joined SiiA Group in 2007 as an art director and has served as a project director since 2013.

Much of her work has focused on maintaining project standards and quality. In 2016, she formed and coordinated a team of 25 project managers and coordinators to oversee and manage project deadlines and budgets, ensuring consistency, quality, and service delivery.

In 2018, Helen began developing an ISO 9001 standard for SiiA Group, which she completed in 2019 and 2022. She is now also serving as the CSO for the organization.

With over 20 years of experience in various roles in the IT industry, Helen has accumulated a wealth of knowledge and expertise. The most valuable lesson she has learned during her two decades at SiiA Group is that a positive attitude can yield extraordinary results. She believes the three keys to success are: focus, perseverance, and a commitment to continuous learning.

Wailey Chan is a founding member of Innoways. He has over 20 years solid experience in design field, with remarkable working experience with Hong Kong top brands and corporates included the industry of HK press, consumer digital product, mobile service provider, etc. Wailey now is designer director of SiiA Group.

Witnessed the transition era of traditional graphic print to digital world wide web, Wailey has essential skills and ability to convert business owners' need to visually stimulating design, he believes well design visual could bring true value that is crucial to all businesses and organizations.

With the vision of ‘creativity and thoughtfulness are essential to design process anytime. Understanding end users and their expectation is important because this knowledge enables to create vibrant experiences’, Wailey leads the team of Design and UX in SiiA Group to fulfill and elaborate creative and design process to deliver exceptional value in every projects.

Andy Lo is a Hong Kong born Chinese. Prior moving back to Hong Kong in 2008, he lived in Japan, UK, Switzerland, USA and Sweden for study and work reasons. Andy speaks English, Japanese, Cantonese, Mandarin, and can understand Swedish relatively well. He holds a master’s degree in Hospitality Management from Florida International University in Miami, USA.

Andy returned to Hong Kong in 2008 to be part of the opening team of a global luxury lifestyle hotel as Customer Relations Manager. Prior joining i-RMS in 2018, Andy was the Team Lead for a leading relocation company in Asia, overseeing day to day relocation activities and the consultant team.

Andy is a London based Account Director. Having worked in both customer service and relocation field, Andy is dedicated to service excellence and ensuring the needs of clients are met and exceeded.

Anthony Ng serves as the Business Development Director at SiiA Group, a collection of companies (SynTech, Innoways, i-RMS, A4appz) focused on innovation and technology. In this role, he plays a crucial part in driving the development and adoption of cutting-edge solutions, including the Dynamic Data Exchange Platform (DDEP).

With a decade of industry experience, Anthony has collaborated with various renowned companies on different projects, accumulating extensive expertise in data exchange and gaining deep insights into the challenges and requirements faced by multiple industries. His knowledge spans across the group's diverse product portfolio, allowing him to provide valuable insights and creative solutions.

Anthony places great emphasis on data security, recognizing its growing importance in the digital era. He frequently attends security seminars to stay at the forefront of the latest security methods and best practices, ensuring that the group's products maintain the highest standards of security and compliance.

As a leader, Anthony guides his team in learning and applying innovative technologies, fostering a culture of continuous improvement and innovation within the organization. He excels in establishing data exchange solutions between different business systems, leveraging his strong problem-solving skills and deep understanding of industry needs.

Anthony holds a Bachelor's degree in Information Systems, possessing a solid foundation in information exchange and related skills. He combines his academic background with practical experience, making significant contributions to the growth and success of SiiA Group.

Under Anthony's leadership, SiiA Group continues to deliver secure, efficient, and cutting-edge solutions for various industries, empowering businesses to achieve seamless data integration, streamlined operations, and enhanced collaboration.

Jimmy has been an integral part of SIIA Group for over 20 years, leading the company's technological advancements and operational excellence as Chief Information Officer (CIO). Under his leadership, SIIA Group's IT infrastructure has grown to support over 150 employees across global offices in Australia, Hong Kong, China, India, the UK, and Canada. With a dedication to innovation and efficiency, JImmy has ensured the company’s systems and processes are robust and future-ready.

Professional Experience:
In his role as CIO, Jimmy has overseen significant technological advancements and streamlined operations across the group’s companies—SynTech, Innoways, i-RMS, and A4appz. He ensures the seamless functioning of IT systems by mitigating risks and addressing technical issues promptly to maintain high productivity. By aligning IT initiatives with business goals, Jimmy fosters interdepartmental collaboration and drives projects that achieve strategic objectives. Managing a diverse portfolio of projects, he coordinates resources, timelines, and budgets to ensure successful execution and alignment with the company’s vision.

Jimmy's role as CIO encompasses a wide range of strategic responsibilities. He leads the adoption of cutting-edge technologies, fostering a culture of continuous innovation to keep SIIA Group at the forefront of industry advancements. Implementing robust cybersecurity measures to protect digital assets and maintain data integrity is a key focus, along with leveraging data analytics to provide actionable insights that inform strategic decision-making and enhance business performance. Guiding the organization through technological transformations, Jimmy ensures smooth transitions and minimal disruption to operations. He also cultivates strong relationships with technology vendors and partners to ensure the adoption of the best solutions for the company’s needs.

As a Portfolio Manager, Jimmy plays a critical role in aligning projects with the company’s strategic goals and optimizing resource allocation. He ensures all projects within the portfolio are aligned with SIIA Group’s strategic objectives and deliver maximum value. By efficiently allocating resources, he optimizes project performance and outcomes. Jimmy proactively identifies and mitigates risks to ensure successful project delivery. He continuously monitors project performance, providing regular updates to stakeholders and making necessary adjustments to stay on track. Maintaining open communication with stakeholders is essential to ensure their needs and expectations are met throughout the project lifecycle.

Jimmy’s commitment to excellence is evident in his dedication to leveraging technology for a competitive edge. By fostering a collaborative environment where innovation thrives, he ensures each project contributes to SIIA Group's overall success.

Looking ahead, Jimmy is focused on navigating the dynamic landscape of information technology and project management. By embracing emerging technologies and fostering a resilient, future-ready organization, he aims to drive SIIA Group towards new heights of success, ensuring it remains a leader in the industry for years to come.

Fai Cheung is a Technical Director with over 20 years of experience at SiiA Group. He has been an integral part of the company's success, contributing to innovative projects such as the Digital Label Management System. Fai played a key role in providing services for the Label Management System, Label Ordering System, Auto Artwork, and Direct Print System, which enable customers to easily order and print their labels.

In addition to his project work, Fai is known for helping others solve technical issues and ensuring that systems and processes are running smoothly. He has a strong commitment to ensuring that projects are completed on time and meet the needs of clients and stakeholders.

As a member of the ISO Security Committee, Fai plays a key role in defining security standards for development. His expertise in this area ensures that SiiA Group's systems and processes are robust and secure.

In his free time, Fai enjoys staying up-to-date with the latest advancements in technology and exploring new developments in the field. He is passionate about sharing his knowledge with others and helping to develop the next generation of technical experts.

Overall, Fai's extensive experience and expertise have made him a valuable member of SiiA Group's team. His dedication to innovation and technical excellence is evident in his work, and he continues to be an important contributor to the company's success.